This edition was inspired by the observation that many Polish women avoid gynaecological appointments due to embarrassment and discomfort. The very need to undress in front of a doctor and reveal intimate parts of the body can be a difficult barrier to overcome. We decided to normalise the topic and help women look after their health without shame.

A public opinion survey conducted in 2019* found that women do not attend gynaecology appointments regularly largely because of psychological barriers, particularly discomfort during the visit and embarrassment. More than half of respondents admitted they still feel overwhelmed by negative emotions when they hear the instruction: “Please undress”. At the same time, it is worth noting that 72% of women are aware that regular gynaecological appointments and examinations can help detect serious illness early.

The challenge of caring for intimate health became even more acute during the COVID-19 pandemic in Poland, which began in 2020. During lockdown, most medical practices were closed and scheduled appointments were cancelled. For almost three months, women were effectively left without gynaecological care. Another study** showed that 81% of women had not had any gynaecological tests since the pandemic was announced, while almost as many (70%) confirmed that it had become far more difficult to book a doctor’s appointment.

As soon as the strictest safety measures were lifted, we felt it was essential to remind women to take care of themselves. We invited Dominika Gwit-Dunaszewska to join the campaign as an ambassador. She encouraged women to overcome embarrassment and fear and use our mobile clinic – for their own wellbeing. Thanks to her persuasive voice and our shared efforts, 323 women from ten towns across three regions took part. Over 15% of them were referred for further diagnostics or urgent treatment.

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